Tuesday, 30 November 2010
Analysing Evaluation Results
From the analysis of the evaluation results, I found that most people at the festival came to enjoy themselves and taking a look at the events available for them and what was being offered by the school. I learnt that a lot of people enjoyed the performances and face painting, nail bar and balloon modelling. Majority of people were interested in the after school activities especially martial arts and badminton. This part on the evaluation was done on behalf of the sports department in our school to publicise and see what the local community are interested in. From the evaluation of the results, I would consider the answers of my audience to develop the festival if held again as I have found what was popular.
Festival Review
The name of our festival that we decided on was Central Fest and it was held on the 20th November 2010. I think that the best part of the festival were the performances because everyone seemed to enjoy them and were cheering the performers on. We had a wide range of audiences and all joined in on the activities available. The children enjoyed the bouncy castle, face painting and balloon modelling that was there. There were long queues at the face painting and balloon modelling stalls which showed that they were the popular activities at the festival. Parents and families also visited the art exhibition that was there and complimented on the art work. Some said that 'it was an excellent exhibition'. Also the festival offered refreshments and people went to buy themselves some food. Most people said they liked the food when I asked them. At the festival, there were a lot of helpers so it was easier for people to know where to go for different activities. I think that there could've been improvements made which would have made the festival even better than it was. For example, instead of just one type of performance (singing), there could've been a variety of performances as this would appeal to everyone. At the festival, I had to go out and hand out flyers to promote the festival and then I was incharge of the art exhibition for the first half. Later, I went outside to the playground and directed people to different activities that they might like to see and enjoy. The main aim of our festival was for people to come in and enjoy themselves. I think we successfully achieved this aim because most people enjoyed themselves. I also asked people who attended the festival and they said it was enjoyable and a good way to spend time with family and friends. Our target audience was children and parents and the festival did attract the audience we wanted because at the festival there were a lot of parents with their children and families. There were many activities at our festival e.g. archery, nail painting, face painting, art exhibition, performances, bouncy castles, jump photography, balloon modelling, food and cinema room. There were also things that people could sign up for e.g. gym etc. There were people incharge of each activity and also helpers to navigate people to the activity that they wanted. As a group, I think we worked well because we were told what roles and responsibilities we had towards the festival and had to carry them out. Nobody complained and were happy with their job and got on with it which made the festival more enjoyable and successful. As everyone worked well together, the festival's aims were achieved and people who attended did have a good time.
Central Fest Photos
These are some of the photographs taken of the Festival. I was responsible for looking after and managing the art exhibition room. I had to supervise the work and the room and when visitors viewed the work and aksed me questions about them I also had to help them and answer their questions.
Sunday, 28 November 2010
Saturday, 27 November 2010
6.3 How festivals are promoted
Case Study: The Sydney Festival
The Sydney Festival in Australia is a huge event, featuring diverse performance, visual and media arts performers from all over the world, including Bjork and the National Theatre of Scotland.
The aspects of the festival's campaign that is effective in telling people about the artists and groups taking part in the festival is the outdoor advertising such as bus shelters, billboards and the sides of buses because they will get a much broader market.
Print, radio and TV advertisements are also effective in promoting the festival because they can attract attention with music/audio and alot of people watch TV.
I think that ordering brochures will be most effective in telling people when and where events are taking place because they would include information like that.
Signing up for newsletters is a good way for people to know the sponsorship of the festival because in a newsletter, they would give facts like that.
For ticket prices, the website would be most effective because on the website they give links to buy tickets. The brochures would also be a way to find out how much tickets cost because they would also contain information like that.
Case Study: Natural Disaster!
The publicity should have been sent out to the local area because they are trying to showcase the work of local filmmakers. The council's publicity department should send it out to local primary and secondary schools and the central library. The council along with that should have also promoted the film festival by printing information on flyer's and posting it to the local are people. Depending on their target audience, they should do the appropriate form of promotion for them e.g. if their target audience is children, they should hand out attractive flyer's. If their target audience is teenagers, they should do assemblies and give out flyer's. The council could also put up posters in the local area until the day of the festival.
Case Study: Butterfield College
The pros of promotional gifts like pencils or key fobs are that more people would be interested in attending the festival because they would recognise that the festival promotion team is making an effort to promote themselves. It would also help people remember about the festival because they gifts would include the name of the festival. Also the music would attract audience, which would make them approach the event to find out what it is about, and the gifts would grab interest in the festival. The cons of the promotional gifts are that there might not be enough for their target audience. Even sometimes, people might not pay attention to the promotional side of the gifts and just take it for their benefit.
The Sydney Festival in Australia is a huge event, featuring diverse performance, visual and media arts performers from all over the world, including Bjork and the National Theatre of Scotland.
The aspects of the festival's campaign that is effective in telling people about the artists and groups taking part in the festival is the outdoor advertising such as bus shelters, billboards and the sides of buses because they will get a much broader market.
Print, radio and TV advertisements are also effective in promoting the festival because they can attract attention with music/audio and alot of people watch TV.
I think that ordering brochures will be most effective in telling people when and where events are taking place because they would include information like that.
Signing up for newsletters is a good way for people to know the sponsorship of the festival because in a newsletter, they would give facts like that.
For ticket prices, the website would be most effective because on the website they give links to buy tickets. The brochures would also be a way to find out how much tickets cost because they would also contain information like that.
Case Study: Natural Disaster!
The publicity should have been sent out to the local area because they are trying to showcase the work of local filmmakers. The council's publicity department should send it out to local primary and secondary schools and the central library. The council along with that should have also promoted the film festival by printing information on flyer's and posting it to the local are people. Depending on their target audience, they should do the appropriate form of promotion for them e.g. if their target audience is children, they should hand out attractive flyer's. If their target audience is teenagers, they should do assemblies and give out flyer's. The council could also put up posters in the local area until the day of the festival.
Case Study: Butterfield College
The pros of promotional gifts like pencils or key fobs are that more people would be interested in attending the festival because they would recognise that the festival promotion team is making an effort to promote themselves. It would also help people remember about the festival because they gifts would include the name of the festival. Also the music would attract audience, which would make them approach the event to find out what it is about, and the gifts would grab interest in the festival. The cons of the promotional gifts are that there might not be enough for their target audience. Even sometimes, people might not pay attention to the promotional side of the gifts and just take it for their benefit.
Friday, 26 November 2010
6.2 Olly Harop photography session
6.2 Olly Harrop 29/09/10
Olly Harop is a professional photographer who came in and taught us the basics of photography. H also taught us how to operate a camera properly and take photographs. Our first activity was to review his portfolio on his offsite work and documenting festival experience. We discussed about his job and found that there are many ways to photograph and many different angles.
We then were split into groups of three and each group was given digital cameras to experiment with. We went around the school and took portraits of different things. In our group, each person had different roles which changed around so we all understood them. One person was the photographer, model and the location director who decided the best position to take the photograph considering the lighting and background etc.
At the end of the lesson, we all exhibited our photographs and discussed with each other which one was successful and why and which ones were not and how to improve. This workshop was helpful and useful because it helped us develop our camera/photography skills so that we could take photographs of the festival to best effect.
6.2.5 Budget A
Preparing a budget for your festival
1 What do you understand by the term ‘expenditure’?
How much you are allowed to spend, the actual payment of cash or cash equivalent for goods or services. It is a payment or the promise of a future payment.
2 What do you understand by the term ‘income’?
How much money you earn at the end of the day (profit). It is also the amount of money you have earned through various types of work.
3 We dont make any profit or get any income.
1 What do you understand by the term ‘expenditure’?
How much you are allowed to spend, the actual payment of cash or cash equivalent for goods or services. It is a payment or the promise of a future payment.
2 What do you understand by the term ‘income’?
How much money you earn at the end of the day (profit). It is also the amount of money you have earned through various types of work.
3 We dont make any profit or get any income.
Thursday, 25 November 2010
Wednesday, 24 November 2010
6.1 Comparing Festivals
There are two different types of festivals; one that raises awareness and the other which is mainly for entertainment purposes. The main difference between the two types of festivals is that the festival which are raising awareness are usually free as they want people to attend the festival to learn more and make a change. However the other festival is not free so you will have to buy tickets and pay to get in. Examples of awareness festivals would be ‘Love Music Hate Racism’ which is a free event and its artistic policy is to listen and enjoy music that would help people fight racism. An example of the paid festivals would be the V Festival. The V Festival is commercially sponsored meaning they raise money by fundraising and other organisations helping them raise the money they require. The V Festival’s artistic policy is to listen and enjoy the music and have fun.
6.1 Research
Before we planned out what our festival was going to be about, we had to do some individual research to understand what a festival really is. Here are some of the researches I have done and some examples of festivals I have found.
- A festival is a gathering of people to celebrate something.
- An organized series of acts and performances (usually in one place); "a drama festival"
- It’s mainly aimed to entertain and let people have a good time.
- Festivals : Love Music Hate Racism, Glastonbury Festival, Chinese New Year, Rio De Janeiro Carnival, Notting Hill Carnival, Baishakhi Mela, Lady Fest Ten, V Festival
I also researched on how festivals were funded and whether they made profit out of what they did. I found that most festivals were funded by charities and organisations and were non-profitable. I also found that if they did make any profit, they would give them to the charities that helped fund them in the first place.
The main features of a festival would be:
- entertainment and celebration
- food
- performances
- themed events
- exploring traditions and different cultures
- most festivals usually have a purpose e.g. Love Music Hate Racism which is trying to grab peoples interest into music and using music to present equality rather than racism.
Festivals also may be targeted at specific audience e.g. different age groups due to the contents but they are mainly 18+. However there are underage festivals for 14-18 year olds. Families are most welcome to these events too.
- A festival is a gathering of people to celebrate something.
- An organized series of acts and performances (usually in one place); "a drama festival"
- It’s mainly aimed to entertain and let people have a good time.
- Festivals : Love Music Hate Racism, Glastonbury Festival, Chinese New Year, Rio De Janeiro Carnival, Notting Hill Carnival, Baishakhi Mela, Lady Fest Ten, V Festival
I also researched on how festivals were funded and whether they made profit out of what they did. I found that most festivals were funded by charities and organisations and were non-profitable. I also found that if they did make any profit, they would give them to the charities that helped fund them in the first place.
The main features of a festival would be:
- entertainment and celebration
- food
- performances
- themed events
- exploring traditions and different cultures
- most festivals usually have a purpose e.g. Love Music Hate Racism which is trying to grab peoples interest into music and using music to present equality rather than racism.
Festivals also may be targeted at specific audience e.g. different age groups due to the contents but they are mainly 18+. However there are underage festivals for 14-18 year olds. Families are most welcome to these events too.
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