Case Study: The Sydney Festival
The Sydney Festival in Australia is a huge event, featuring diverse performance, visual and media arts performers from all over the world, including Bjork and the National Theatre of Scotland.
The aspects of the festival's campaign that is effective in telling people about the artists and groups taking part in the festival is the outdoor advertising such as bus shelters, billboards and the sides of buses because they will get a much broader market.
Print, radio and TV advertisements are also effective in promoting the festival because they can attract attention with music/audio and alot of people watch TV.
I think that ordering brochures will be most effective in telling people when and where events are taking place because they would include information like that.
Signing up for newsletters is a good way for people to know the sponsorship of the festival because in a newsletter, they would give facts like that.
For ticket prices, the website would be most effective because on the website they give links to buy tickets. The brochures would also be a way to find out how much tickets cost because they would also contain information like that.
Case Study: Natural Disaster!
The publicity should have been sent out to the local area because they are trying to showcase the work of local filmmakers. The council's publicity department should send it out to local primary and secondary schools and the central library. The council along with that should have also promoted the film festival by printing information on flyer's and posting it to the local are people. Depending on their target audience, they should do the appropriate form of promotion for them e.g. if their target audience is children, they should hand out attractive flyer's. If their target audience is teenagers, they should do assemblies and give out flyer's. The council could also put up posters in the local area until the day of the festival.
Case Study: Butterfield College
The pros of promotional gifts like pencils or key fobs are that more people would be interested in attending the festival because they would recognise that the festival promotion team is making an effort to promote themselves. It would also help people remember about the festival because they gifts would include the name of the festival. Also the music would attract audience, which would make them approach the event to find out what it is about, and the gifts would grab interest in the festival. The cons of the promotional gifts are that there might not be enough for their target audience. Even sometimes, people might not pay attention to the promotional side of the gifts and just take it for their benefit.
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